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Pet Scams Unleashed: Protecting Animal Lovers on Gumtree

from the Gumtree Team

29 May 2024 6 mins read

Buying or adopting a pet is a joyful experience, but it can become a nightmare due to pet scams. These scams prey on animal lovers, exploiting their emotions and leaving them feeling deceived and disheartened. Pet scams have become increasingly common, leading to both emotional and financial distress for unsuspecting victims. 

In this blog, we’ll explore the devastating impact of pet scams, explain how they operate, and provide practical advice to protect yourself when buying, selling, or adopting a pet on Gumtree. By being informed, you can enjoy the experience of welcoming a new pet safely and securely.

The Emotional and Financial Impact of Pet Scams

Pet scams can be emotionally devastating. Many animal lovers view their pets as part of the family, and the prospect of welcoming a new furry friend into their lives is fascinating. When scammers manipulate this excitement, victims can feel deeply hurt and betrayed. The emotional impact of losing out on a pet, especially one a person has already become attached to, is heartbreaking. In some cases, victims may have already shared the news with family members, including children, leading to collective disappointment and sadness.

Pet scams can also be detrimental financially. The cost of a new pet, particularly a purebred or rare breed, can be substantial. Scammers often require payment upfront, and once the money is transferred, they disappear, leaving the buyer out of pocket and without a pet. This financial loss can be particularly damaging during tough economic times or for those on a tight budget. The combination of emotional distress and financial loss makes pet scams a severe issue that needs to be addressed.


How Pet Scams Work

Pet scams typically follow a few common patterns. One scenario involves nonexistent pets for sale, where scammers post fake listings with enticing photos and descriptions. They may claim to have a litter of purebred puppies or a rare breed cat available for a surprisingly low price, attracting buyers excited about the prospect of getting a great deal. Once the buyer expresses interest, the scammer demands payment for the pet or additional fees for shipping, only to disappear once the money is transferred.

Another common scenario involves fake pet adoptions. Scammers pose as rescue organisations or individual pet owners looking to rehome a pet. They tell a sad story about the pet’s past to tug at the heartstrings of potential adopters, then ask for a “rehoming fee” or money to cover medical expenses. In reality, there is no pet, and the scammer vanishes after receiving the money. Additionally, some scammers engage in overpayment and shipping scams, where they “overpay” for a pet or require excessive shipping fees, then ask for a refund of the “excess” amount or fail to deliver the pet.

Red Flags of Pet Scams

To protect yourself from pet scams, it’s essential to recognise the warning signs:

  • Suspicious Pricing: Extremely low or high prices can be a red flag. If a deal seems unrealistic or too good to be true, it probably is.
  • Vague or Generic Descriptions: Listings that lack specific details about the pet or use generic phrases may be fake.
  • Pressure to Make a Quick Decision: Scammers often create a sense of urgency to push victims into making a hasty decision without proper due diligence.
  • Lack of In-Person Interaction: If the seller refuses to let you meet the pet or insists on only communicating online, it’s a significant warning sign.

By being aware of these red flags, you can better protect yourself when looking for a new pet.

Protecting Animal Lovers: Key Takeaways

Pet scams on Gumtree can have significant emotional and financial impacts on animal lovers. Understanding how these scams work and recognising the red flags can protect you from becoming a victim. 

Remember to verify ads, meet pets in person, use secure payment methods, and trust your instincts. Taking these proactive steps will help you safely navigate the process of buying, selling, or adopting a pet, ensuring that your experience is positive. Stay vigilant and spread the word to help others avoid pet scams.


Checklist for Avoiding Pet Scams on Gumtree


  • Research the Seller: Check the seller’s history, reviews, and responsiveness on Gumtree.
  • Verify Pet Details: Ensure the ad contains specific information about the pet, including age, breed, health status, and vaccination details.
  • Reverse Image Search: Perform a reverse image search of the pet’s photo to check if it’s used elsewhere, which could indicate a scam.


  • Detailed Inquiries: Ask specific questions about the pet’s habits, personality, and health. Genuine sellers will provide detailed responses.
  • Request Recent Photos or Videos: Ask for recent photos or a video call to see the pet live, which helps verify its existence.

Meeting and Inspection

  • Meet in Person: Arrange to meet the pet and the seller in a safe, public place.
  • Observe the Pet’s Condition: Check the pet’s health and behaviour during the meetup.
  • Ask for Documentation: Request to see vaccination records, pedigree certificates, and other relevant documents.

Financial Transactions

  • Avoid Upfront Payment: Never pay for a pet or any fees before meeting the pet in person.
  • Use Secure Payment Methods: Conduct transactions using secure and traceable methods. Avoid wiring money or using gift cards.
  • Reasonable Pricing: Beware of significantly low or high prices. Compare prices with other listings for similar breeds and conditions.


  • Take Time to Decide: Don’t rush your decision. If you feel pressured to make a quick decision, consider it a red flag.
  • Second Visit: If possible, visit the pet more than once to ensure consistency in the seller’s information and the pet’s condition.
  • Prepare a Contract: If proceeding with an adoption or purchase, prepare a formal agreement outlining the terms of sale or adoption.

General Awareness

  • Educate Yourself About Common Scams: Learn about the typical scams to recognise suspicious signs.
  • Trust Your Instincts: If something feels off, trust your gut. It’s better to walk away than risk being scammed.


  • Report Suspicious Listings: If you encounter a potential scam, report it to Gumtree and relevant authorities to help protect others.

Instructions for Use:

  1. Print this checklist and keep it handy when searching for a pet on Gumtree.
  2. Carefully follow each step, ticking off actions as you complete them.
  3. Don’t skip steps, especially regarding payments and meeting the pet in person.

This checklist provides a comprehensive approach to ensuring secure transactions on Gumtree, helping protect you and the animals involved.