Ford pricing and information

Average Ford price: $5,649

This chart shows the average price of a used Ford for sale over the past 90 days. The current average price for a Ford for sale is $5,649. This has decreased by 72.74% since the previous month.

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Ford models

Ford models review

  • Pros
    • Generally perceived to be a reliable producer with credentials and a long track record
    • A model to suit your every need
  • Cons
    • A lack of a real standout’ car to define Ford as anything more than a producer for the masses
    • Some reliability issues on certain brands
    • Wholly imported models can be expensive for service and upkeep

Ford history

Ford History

Ford is one of the oldest car manufacturers in the world and was the first to establish itself in Australia. Ford Australia was formed in Geelong, Victoria in 1925 as an outpost of the Ford Motor Company of Canada, and since then has gone on to establish itself as one of the country’s favourite brands over the course of almost a century.

The first Ford models to come to market were Model Ts, which were assembled from kits imported from Ford of Canada. Once a full assembly facility had been established, the Model T was switched for the Model A in 1928 and the V8 in 1932. The Geelong base was joined by a further production facility in the Melbourne suburb of Broadmeadows in 1956, which was to become the new Ford Australia headquarters.

In the 1960s, Ford Australia began manufacturing its own cars with the hugely successful Ford Falcon, which had initially been sourced from the US. The Falcon has gone on to become one of the most successful cars in Ford’s history and a true favourite with the Australian market. Its size, reliability, and price tag make it the perfect fleet car, and it has dominated taxi ranks all over the country for many years.

Ford Australia is currently the only manufacturer in the country to design and produce its own high-volume engines.

Overview of Ford models

Overview of Ford Models

Over the course of almost a century, Ford has been one of the most prolific producers of vehicles for the Australian car market, offering a diverse product range, from compact hatchbacks to workhorse panel vans, and spanning just about every conceivable option in between.

The Model T was the first Australian-assembled Ford to come to market, followed by the Model A and the V8, all sourced from Canada. After the Second World War, Ford imported and assembled a number of European models from the UK, including the Consul, Prefect, Zephyr, and Zodiac.

The year 1960 saw the arrival of the hugely popular Falcon, the ultimate family saloon that has dominated our roads and driven the fortunes of Ford Australia for almost half a century. Strong internal rivalry has long existed at Ford between the Falcon and its sibling, the Fairlane, which first went into production in the US in 1959. As with other early Ford models, the Fairlane was sourced from Ford of Canada and assembled here, before local development and manufacturing began in 1967. The Fairlane was based on the long-wheelbase version of the Falcon itself, matching it with a slightly higher spec to make it the perfect executive vehicle. Production ceased in 2007 as part of an overhaul of the Ford Australia model range.

The same year saw the withdrawal of the popular Taurus, a family car which came to market in 1996, only for it to be reinstated within a year in response to popular customer demand.

Ford is as well known for serving the compact car market as it is for producing good-size family saloons. The Festiva was designed as Ford’s entry-level vehicle and does pretty much what it says on the tin, without offering much in the way of extras. For this reason, it competed strongly in the market by offering decent performance and sufficient internal space with a highly competitive price tag.

Ford may be one of the leading car manufacturing brands worldwide but not every model that is a hit overseas is as eagerly received by the local market. The Ford Ka is a prime example. This was the iconic turn-of-the-century bubble car, a kind of mini for the new millennium that had been in production in Europe for three successful years before arriving on our shores in 1999, but a discerning public decided that the overall package simply did not warrant the higher price tag than its competitors.

There have been plenty of successes in the small car range, however, such as the Fiesta, which arrived here in 2004. Available as a three- or five-door hatchback and a two- and four-door sedan, it offers the perfect combination of space, value, and comfort, all at an affordable price.

Ford has produced its fair share of iconic vehicles during its many decades of activity. The Mustang is one of the most enduringly popular and successful cars ever brought to market. Although it has never been produced or assembled here, there are nonetheless plenty of well-looked-after, good-looking examples that have arrived through import. This award-winning car is the only one in its class (known as the ‘pony class’) not to have had a break in production since it was introduced. Others include the hugely popular Galaxie, which was manufactured here between 1965 and 1969, and saw its fair share of imports both before and after, along with the Escort and its 1981 replacement, the Laser, both of which were available in a variety of formats.

At the larger end of the market, notable models include the Explorer, a large 4x4 which originated in the US and hit the market in 1990, and the Territory, another 4x4 based on the Ford Falcon platform, which has enjoyed great success since its launch in 2004. The Econovan is arguably one of the most versatile vans in the market, popular both as a general workhorse and, in its long-wheelbase version, a camper to rival the VW Kombi without the elevated price tag of its iconic competition.

Ford's competition

Ford's Competition

Although Ford was the first manufacturer to establish itself in Australia, another American manufacturer, Holden, followed it shortly after. It was in fact Holden that brought the first Australian-designed mass-production car to market in 1948, and the two companies have gone on to forge a strong rivalry that has endured for decades. This is evident most notably in the Ford Falcon – Holden Commodore fight for supremacy.

Ford’s partnership with Mazda, which lasted from 1979 to 2010, saw many models sharing bodies, engines, and other parts, creating an interesting scenario in which essentially the same company was competing for the same section of the market with two ‘different’ cars.

With such a wide range of models to choose from, it could be said that Ford competes at every end of the market in terms of size and quality. That said, its positioning is perceived to be somewhere near the ‘middle of the road’ – and serving that market is arguably what Ford does best. Customers looking to buy a new or used car will undoubtedly find themselves with a Ford on their shortlist, no matter what their requirements.

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