PERSONAL SELLING IN AUSTRALIA John Buss & Graham Herford ~ SC
530 pages, McGraw-Hill Book Company, 1994. The photograph forms part of the description.
Includes extensive sections on:
Preparing to sell - what selling is, personal selling, marketing, types of customers, consumer behaviour, communication and persuasion, knowing your product, getting organised
The selling process - finding customers, calling on customers, consultation, satisfaction, negotiation
Selling situations - retail, industrial, trade, direct selling, services, competition, telemarketing and teleselling
The selling environment - ethics and the law, management
Glossary and index
Book will be posted in a trackable satchel. Please check my Store listings under Business & Finance, or Educational, Reference & Textbooks for similar items.
Can be picked up from HILLARYS, CLOVERDALE OR NOLLAMARA, or will post for $15 (weighs 760 grams). To see all my current listings, scroll down to Seller Other Items and click on All Ads For This Seller.
- Date Listed:20/01/2019
- Last Edited:20/01/2019
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