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Price 4 all Advertising Management textbooks Integrated Marketing etc.
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Changed course in Uni
Pick up Greenway Queanbeyan or Majura
MANAGEMENT - 4TH Australasian edition --Davidson - Simon - Woods - Griffin
Building on the strengths of its popular previous editions, Management: 4th Australasian edition has been thoroughly revised and updated to both reflect contemporary management thinking and highlight the issues facing managers of the 21st century.
A solid foundation of theory provides the background to a wealth of illustrative examples, highlighting organisations operating in Australia, New Zealand and the Asia-Pacific region. A balance of small- to medium-size enterprises and larger multinational corporations are featured. A critical thinking perspective is integrated throughout the book, asking and encouraging students to analyse research and theory in the light of contemporary management practice.
Key themes of the text include:
the importance of ethical and socially responsible management
recognition of the continuing need to cater for the increasing diversity of the workforce
the importance of managing people, technology, knowledge.
Strategic Advertising Management 3rdEd 2009 Larry Percy
Used 1 semester as new cost $109
OVERVIEW OF ADVERTISING AND PROMOTION; 1. What are Advertising and Promotion?; 2. Perspectives on Advertising; PART TWO: PLANNING CONSIDERATIONS; 3. Understanding Cultural Differences; 4. What it Takes for Successful Advertising and Promotion; 5. The Strategic Planning Process; PART THREE: DEVELOPING THE STRATEGIC PLAN; 6. Selecting the Target Audience; 7. Understanding the Best Positioning; 8. Determining the Best Positioning; 9. Developing Communication Strategy; 10. Setting the Media Strategy; PART FOUR: MAKING IT WORK; 11. Processing the Message; 12. Creative Tactics; 13. Creative Execution; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION; 14. Message Delivery Options; 15. Putting it All Together
Hard cover book Advertising Promotion and Other Aspects of Integrated Marketing Communications Deca Ser.
Book New bought didn’t use cost $122
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Integrated Marketing Communications: Processes, Brand Equity, And Marcom's Role In Introducing New Brands
Overview of Integrated Marketing Communications
Marketing Communications Challenges: Enhancing Brand Equity, Influencing Behaviour, and Being Accountable
Facilitating the Success of New Brands
The Fundamental Marcom Decisions: Targeting, Positioning, Objective Setting, and Budgeting
Targeting
Positioning
Objective Setting and Budgeting
Advertising Management
Overview of Advertising Management
Effective and Creative Advertising Messages
Message Appeals and Endorsers
Measuring Advertising Message Effectiveness
Advertising Media: Planning and Analysis
Traditional Advertising Media
Internet Advertising
Other Advertising Media
Sales Promotion Management
Sales Promotion and the Role of Trade Promotions
Sampling and Couponing
Premiums and Other Promotions
Other Marcom Tools
Marketing-Oriented Public Relations and Word-of-Mouth Management
Event and Cause Sponsorships
Signage and Point of Purchase Communications
Marcom Constraints
Ethical, Regulatory, and Environmental Issues
Table of Contents provided by Publisher. All Rights Reserved.
Creating a web page book thrown in
Changed course in Uni
Pick up Greenway Queanbeyan or Majura
MANAGEMENT - 4TH Australasian edition --Davidson - Simon - Woods - Griffin
Building on the strengths of its popular previous editions, Management: 4th Australasian edition has been thoroughly revised and updated to both reflect contemporary management thinking and highlight the issues facing managers of the 21st century.
A solid foundation of theory provides the background to a wealth of illustrative examples, highlighting organisations operating in Australia, New Zealand and the Asia-Pacific region. A balance of small- to medium-size enterprises and larger multinational corporations are featured. A critical thinking perspective is integrated throughout the book, asking and encouraging students to analyse research and theory in the light of contemporary management practice.
Key themes of the text include:
the importance of ethical and socially responsible management
recognition of the continuing need to cater for the increasing diversity of the workforce
the importance of managing people, technology, knowledge.
Strategic Advertising Management 3rdEd 2009 Larry Percy
Used 1 semester as new cost $109
OVERVIEW OF ADVERTISING AND PROMOTION; 1. What are Advertising and Promotion?; 2. Perspectives on Advertising; PART TWO: PLANNING CONSIDERATIONS; 3. Understanding Cultural Differences; 4. What it Takes for Successful Advertising and Promotion; 5. The Strategic Planning Process; PART THREE: DEVELOPING THE STRATEGIC PLAN; 6. Selecting the Target Audience; 7. Understanding the Best Positioning; 8. Determining the Best Positioning; 9. Developing Communication Strategy; 10. Setting the Media Strategy; PART FOUR: MAKING IT WORK; 11. Processing the Message; 12. Creative Tactics; 13. Creative Execution; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION; 14. Message Delivery Options; 15. Putting it All Together
Hard cover book Advertising Promotion and Other Aspects of Integrated Marketing Communications Deca Ser.
Book New bought didn’t use cost $122
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Integrated Marketing Communications: Processes, Brand Equity, And Marcom's Role In Introducing New Brands
Overview of Integrated Marketing Communications
Marketing Communications Challenges: Enhancing Brand Equity, Influencing Behaviour, and Being Accountable
Facilitating the Success of New Brands
The Fundamental Marcom Decisions: Targeting, Positioning, Objective Setting, and Budgeting
Targeting
Positioning
Objective Setting and Budgeting
Advertising Management
Overview of Advertising Management
Effective and Creative Advertising Messages
Message Appeals and Endorsers
Measuring Advertising Message Effectiveness
Advertising Media: Planning and Analysis
Traditional Advertising Media
Internet Advertising
Other Advertising Media
Sales Promotion Management
Sales Promotion and the Role of Trade Promotions
Sampling and Couponing
Premiums and Other Promotions
Other Marcom Tools
Marketing-Oriented Public Relations and Word-of-Mouth Management
Event and Cause Sponsorships
Signage and Point of Purchase Communications
Marcom Constraints
Ethical, Regulatory, and Environmental Issues
Table of Contents provided by Publisher. All Rights Reserved.
Creating a web page book thrown in
- Date Listed:17/01/2024
- Last Edited:31/01/2024
- Condition:New
- Shipping:Shipping & Pickup
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